Do You Know?...

The Value of a Client?

Welcome! Today, we’re going to unpack the question: Do you know the value of a client? At the end, I’ll ask you a question that might spark ideas for us to explore together.

Hello, my name is Kathryn Gorham, and today’s topic is understanding the value of a client. Some people think of this in terms of the total revenue you can generate from a single client over the lifetime of your relationship.

While that’s a valid question, it’s not what we’re focusing on today.

Others approach it by considering the number of clients an entrepreneur can accumulate, emphasizing the importance of getting more clients. Again, that’s not our focus here.

For conscious entrepreneurs, this isn’t about quantity or quality—it’s about quantity versus relationship. Let that sink in.

You can have a tiny number of clients or a massive number, but the question remains the same:

How do you value each person who interacts with you? 

To help you reflect, answer these questions about your entrepreneurial offering.

• Do you strive to cultivate a relationship, or do you simply provide a product or service and move on to the next person?

• How much do you focus on the people who engage with your writings, offerings, products, courses, or videos?

• Do you take the extra step to learn about them, thank them, or ask what’s next for them?

Jot the answers to these questions down.

Asking “what’s next” can reveal invaluable information about voids you might fill for your clients. Do you know the next level they want to reach?

If so, you can create something to help them get there. When one client needs something, it’s likely others will too—even if they don’t know it yet.

So, do you know the value of a client? The key points are to

• build relationships,

• ask questions,

• have conversations,

• and value your clients. 

This will make your clients feel valued, appreciated, and heard, encouraging them to stay engaged with your future offerings.

For early-stage entrepreneurs, this is the ideal time to tap into your most valuable resource: your clients. Send handwritten notes, personal emails (not mass emails - those don't count), or even schedule a phone call. A personal text can also go a long way.

Ask for their help, their opinion, or learn what’s happening in their lives.

This isn’t about trying to sell to them. It’s about building a relationship. When clients feel valued, they become raving fans who introduce you to others. You also gain a deeper understanding of your ideal client, or avatar, which is key to marketing success.

So now, conscious entrepreneur, do you know the value of your client? Before you go, I have two questions. First, of the yes/no questions I mentioned earlier, how many could you answer with a strong yes? 

Second, which personal touch will you try? A handwritten note, personal email, text, or call?

Start building those valued relationships.

Kathryn Gorham 💜

Purple Door Entrepreneur

P.S. Building meaningful relationships with your clients doesn’t have to be overwhelming. Start small—choose one personal touch to try this week and see how it feels. And if you’re ready to explore how conscious entrepreneurship can transform your business, visit PurpleDoorEntrepreneur.com for more resources and inspiration. Let’s grow together! 🌟